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Benefit from integrations with the most powerful Customer Relationship Management systems in hospitality.
Benefit from AI-powered automation to boost efficiency of lead generation and follow-up processes.
Available integration with CRM systems
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CRM for Hotels: FAQs
What is hotel CRM and how does it work?
Customer Relationship Management (CRM) is a type of software that can efficiently track and manage relationships between a business and its customers. Over time, the data set grows in line with business development. This can be analysed to extract actionable insights in various ways, from pre-empting customer requests to putting together the most attractive special offers. The best hotels offer a personal service that makes each guest feel special, but this can be tricky when you are relying on the memory of human beings combined with data from several different sources for thousands of customers. A good CRM system will combine all your information to create an easily accessible, single point of reference for all customer data.
In addition, the best CRM systems will enable you to communicate easily with guests before, during, and after their stay. It will allow communication across a variety of channels and will record all interactions for future analysis.
What are the benefits of using hotel CRM software?
Using a hotel CRM system brings many advantages:
- Offering a personal service on a large scale
The hospitality industry is vast and highly competitive. Offering excellent service will undoubtedly make a stay memorable for your guests, increasing the chances of the customer making future bookings, recommending your hotel to others, or leaving a positive review. With CRM software, you have a unique insight into all the data gathered regarding that customer can be used to ensure they have a pleasant stay. The system may automatically remind guests of their dinner reservations or flag up reminders about individual guests’ preferences. These small extra touches make a hotel stay special and, more importantly, memorable.
- Understanding your customer’s needs
The more data you gather, the more you understand what your customers want. You can learn the preferred methods of correspondence and adjust your communication methods accordingly. You may find that specific demographics prefer certain rooms, so you can use this data to suggest them in segmented marketing campaigns. It may be that families with young children prefer to be near the elevator, or groups of friends like to be near the entertainment. While every visitor is unique, these small tips can help you get things right for your guests more often.
- Targeted upselling, cross-selling and offers
The data you collect allows you to send tailored offers to each guest rather than approach them with generic deals. You can suggest spa treatments, dining reservations to guests with a booking, and discounts on stays for previous guests not currently booked in. Using data such as previous booking dates, you can even perfectly time the arrival of these deals in their inbox for maximum effect.
- Ease of access to the data you need
The system could flag up when an important guest has made a booking. You can then take this further by accessing the data for this particular VIP. Do they have a preferred room? Perhaps they usually order a particular bottle of wine with their meal. You can then ensure the hotel has this in stock and ready for arrival. It is all made easy with information at your fingers via your CRM system.
What are the benefits of integrating HiJiffy's solution with a CRM?
Our Guest Communications Hub uses AI-powered automation to boost the efficiency of lead generation and follow-up processes. Use it to enrich your guest data so that you can tailor your segmentation for marketing campaigns with a higher conversion rate.
Other key benefits of our solution also include:
- automating processes
- increasing revenue
- improving guest experience
- boosting teamwork and productivity
- strengthening reputation
Is integrating a hospitality CRM system with HiJiffy’s technology a difficult process?
Not at all. HiJiffy’s advanced technology has been specifically developed to ensure the possibility of integrating with popular hotel management systems like CRMs. Activation can happen in just a few days, depending on the system provider, and our Customer Success will guide you through the process.
