Hôtel l’Élysée Val d’Europe triples direct bookings in 2024 with HiJiffy’s widget campaigns.
June 2023 – September 2024
1 648
additional direct overnight stays
~7
rooms filled every evening
3,5x
more bookings
4x
more revenue
Introduction
HiJiffy’s mission is to develop the best conversational AI for the hospitality industry. With over 2,100 hotels in 60+ countries using our solutions, it is helping hoteliers improve the way they communicate with guests.
This case study shows how the Élysée Val d’Europe hotel benefited from HiJiffy’s Guest Communications Hub. By using the AI chatbot, the hotel brand tripled direct bookings in 2024 and reduced its reliance on OTAs.
This publication presents the hotel’s journey: the challenges they faced, the solutions they implemented, and the results they achieved. It is also illustrated with testimonials from the hotel staff about their experience and how these changes made their jobs easier while improving the guest experience.
The Client: L’hôtel l’Élysée Val d’Europe
The Élysée Val d’Europe Hotel is a 4-star property with 152 stylish elegant rooms, perfectly located in Val d’Europe. Just minutes from Disneyland Paris, it is directly across from the Val d’Europe shopping centre and close to the RER train station, making it an ideal spot for both relaxation and adventure. Guests can unwind at the bar, Le Diplomate, or enjoy a meal at the restaurant, Le George, both open every day of the week.
Guests can unwind at the hotel bar, Le Diplomate, or enjoy a meal at the restaurant, Le George, both open every day of the week. Whether you’re visiting for business or leisure, we’ve got everything you need for a comfortable and hassle-free stay.
The Challenges
The Élysée Val d’Europe hotel needed a reliable, centralised, all-in-one solution to simplify and automate guest communications. They were focused on tackling two key challenges and wanted a system they could count on to get the job done efficiently:
- Streamlining customer interactions.
The hotel wanted to implement a chatbot to simplify and improve communication with its guests. The goal was to automate answering the most common queries, providing assistance 24/7. - Increase direct bookings.
In a competitive market where OTAs dominate a large share of bookings, the hotel aimed to reduce reliance on third parties, increasing its revenue and driving better results.
The Solutions
The Élysée Val d’Europe hotel selected HiJiffy’s platform for its user-friendly design and decided to integrate our conversational AI into the pre-stay phase in order to:
- Answer incoming questions instantly with an automated chatbot.
HiJiffy’s AI-powered chatbot makes life easier for both hotels and their guests. With in-depth expertise on more than 200 hospitality topics, it provides instant, automatic answers to travellers’ questions – any time, day or night. Whether it is through website chat or social media, prospective and current guests get the help they need, and the hotel’s team saves time.
- Make booking easier and guide visitors every step of the way.
With HiJiffy’s conversational AI integrated with the D-Edge booking engine, prospective guests can complete their entire booking directly through the chatbot. It is a quick and intuitive process that benefits both hotel staff and future customers. - Create widget campaigns with offers that grab attention and drive results.
The hotel ran pop-up widget campaigns to promote special offers and drive bookings directly through the website. Between March and September 2024, three targeted campaigns rolled out: a spring deal in March, a summer promotion in May, and a back-to-school offer in August.
The Results
What results has the Élysée Val d’Europe hotel seen since introducing HiJiffy? Here’s a straightforward breakdown of the key benefits they’ve achieved:
- Free up hotel staff to focus on tasks that make a bigger impact.
Automating responses to frequently asked questions has cut down the number of emails and calls the team needs to handle. This means more time to focus on important tasks and deliver a personal touch to on-site guests. Plus, with the chatbot in place, guests can get instant answers 24/7, which has a positive impact on their experience. - 1648 additional direct overnight stays. From May to December 2023 (the year the chatbot was implemented), the hotel saw an impressive boost in direct bookings compared to the same period in 2022. With an additional 1,648 direct overnight stays, that’s nearly 7 extra rooms booked every night – a solid 4.5% increase in nightly occupancy. These results clearly show how the chatbot is driving real value by helping the hotel fill more rooms and connect directly with guests.
- 3.5 times more bookings with effective widget campaigns.
The hotel saw a clear boost in chatbot interactions and bookings during the three active widget campaigns. For example, the “spring campaign,” which offered a 15% discount on bookings from 15 March to 7 April 2024, delivered nearly 3.5 times more bookings and almost 4 times more revenue than a similar period without a campaign. These results highlight how effective HiJiffy’s widget campaigns are at driving bookings and helping the hotel significantly increase revenue.
“We launched our first campaign in April 2024, through which we saw an increase in bookings during the given period from the very first days of the campaign. The same was true for the campaigns we ran in May and June 2024, demonstrating the real advantage of this tool. The pop-up that appears provides excellent visibility for the current campaign/offer.”
Magali PASCAL, Reservations and Revenue Manager
Hôtel l’Élysée Val d’Europe
The Élysée Val d’Europe hotel is building on its success by incorporating HiJiffy into its in-stay guest experience this year. One exciting addition is automated WhatsApp campaigns, which are set to launch soon and are expected to drive even more positive results. This move reflects the hotel’s commitment to improving communication with guests and delivering a smoother, more enjoyable stay.
Testimonials
“Beyond the time saved and the significant reduction in the number of emails/calls received, having access to statistics and metrics allows us to understand the impact of the team’s work and the tool on our communication with clients, as well as the revenue generated by the tool.”
Magali PASCAL, Reservations and Revenue Manager
Hôtel l’Élysée Val d’Europe
“On a daily basis, HiJiffy is our ally for handling the most common requests, allowing us to improve our customer relations. It is also an asset for promoting special offers, thereby boosting sales.”
Margaux FERREIRA et Maria Ines SANCHEZ RANGEL, Booking agents
Hôtel l’Élysée Val d’Europe
“Working with Magali and her team has been an absolute pleasure. They quickly got to grips with the tool and were always very open to exploring the range of features we offer. They were among the first to adopt the widget campaigns, implementing them with great intelligence, both in terms of message choice and timing. The results we observed were incredible, with a significant ROI. A true partnership has developed over time, and it is always very rewarding to collaborate with them. We continue to have regular discussions to understand their needs and explore actions to further enhance the HiJiffy solution while ensuring we meet their expectations as best as possible.”
Elodie SOARES, Senior Customer Success Manager
HiJiffy
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