Aplysia: Conversational AI optimised for Hospitality

The most advanced conversational AI
specialised in hospitality

What is Aplysia?

Aplysia is HiJiffy’s proprietary artificial intelligence (AI) developed in-house by a dedicated expert team. Our AI constantly evolves by incorporating the latest advancements in the field, such as generative AI (like GPT-4), sentiment analysis or voice assistance.

All those technologies are carefully selected, combined and optimised further to ensure HiJiffy is the best solution specifically for hotels.

Trained in over 200 hospitality-related topics, Aplysia has a self-learning capability, meaning it improves with every conversation. By having Aplysia powering our Guest Communications Hub, we ensure hoteliers who choose our solution are at the forefront of innovation in the industry.

Latest developments

AI Knowledge Scanner

Accelerated onboarding of the AI through uploading a knowledge base document and feeding the solution the specific data about your properties and services. This way, automated answers increase accuracy while saving time for your teams.

Generative AI

A combination of several large language models (LLM) and generative AI models (like GPT-4) are used to create answers to frequently asked questions while being monitored by rigorous in-house technology to ensure focus and prevent “AI hallucinations.”

AI Text Refinement

Using large language models (LLM) to generate improved content based on learned patterns and data. With a simple click, Console users can translate, expand, shorten, rewrite, change tone and check the grammar of their messages before responding, increasing efficiency and time-saving.

Guest communications
made easy

Languages

130+

Integrations

50+

CSAT

80%

Automation rate

85%

METRICS

Automatically resolving 9 in 10 guest queries, Aplysia reduces the workload for your teams while keeping your guests happy.

Our technology

Self-learning
NLP

Our natural language processing (NLP) model is capable of independent learning. It accelerates the training and automatic testing of all reported information, resulting in an increase in predictive accuracy.

AI Knowledge
Scanner

Generative AI

AI Text Refinement

Voice
Assistance

Leveraging advanced techniques like automatic speech recognition (ASR), natural language understanding (NLU), and neural text-to-speech, our AI can process and interpret voice messages.

Sentiment
Analysis

Based on their content, conversations are automatically labelled by our AI as positive, negative or neutral, which is useful in identifying and setting priorities amongst incoming guest queries.

Large Language Models (LLMs)

Our solution uses Large Language Models (LLMs), deep learning algorithms that can recognise and interpret human language or other types of complex data, but their output is controlled by our AI to prevent “artificial hallucinations.”

Syntax
& Semantic

Using in-house machine learning and deep learning models, our AI can understand the intent requested in a conversation. This includes automatic translations, calculations of topic proximity, sentence summarisations, message categorisation and more.

Data Mining

Our AI extracts the most useful elements from the rich data from conversations and collates them into clear metrics reports that can be used to track and improve performance. It also runs an automatic alert system monitoring various components of our solution.

Behavioural
Analysis

By analysing Big Data and user patterns, our technology can classify message types for specific channels. It can also process feedback from users regarding conversations into actionable insights for improvements.

The four pillars of our AI

Foundations

CONVERSATIONS

Understanding guests better

Using sentiment analysis and understanding the complexities of human language, like syntax and semantics, Aplysia’s conversational capabilities engage your guests, resolve their queries, and escalate to the right department if needed.

CONNECTIONS

Removing friction

Ensuring a seamless flow of conversations, Aplysia connects with your guests’ favourite communication channels, from social media to messaging apps, as well as different hotel management systems, including booking engines, PMS, CRM and more.

CONSOLE

Boosting productivity

HiJiffy’s Console, the interface of our solution, streamlines and measures all aspects of hotels’ guest communications and brings valuable data and insights to the forefront for your teams’ benefit.

CLOUD

Unlocking scalability

The Guest Communications Hub, powered by Aplysia, is a cloud-based solution that gives hoteliers the flexibility to connect to their business anywhere and scale operations with total security.

More than a
technology,
a vision

Hospitality is more than a service; it is an experience.
Similarly, Aplysia is more than just technology; it is a vision.

Aplysia unifies AI and human interactions, making them a seamless experience for guests.

At HiJiffy, we work towards developing technology that doesn’t aim to substitute humans in hospitality but instead elevates the role played by staff and supports them in delivering the perfect guest experience.