What is an AI Assessment?

An AI assessment is a structured evaluation process that determines an organization’s readiness, potential benefits, and areas for improvement when considering artificial intelligence. It’s an essential step for companies in any industry, including hospitality, looking to integrate AI solutions to enhance operational efficiency, customer experience, and revenue.

HiJiffy’s AI Assessment Tool is tailored specifically for hotels, helping you understand the potential impact of AI at each stage of the guest journey. This tool acts as a comprehensive AI checklist, guiding hoteliers through a trustworthy AI assessment framework and recommending a custom action plan based on the assessment results.

How to Use the AI Assessment Tool

The AI Assessment Tool takes you through each stage of the guest journey and allows you to evaluate the potential impact of AI integration on various operations. The following steps guide you through using the tool effectively:

1. Start the AI Assessment: Begin by clicking the “Start Test” button. Each section presents a question designed to evaluate how impactful AI would be in specific hotel operations, such as answering FAQs, managing bookings, and handling in-stay requests.

2. Assess Impact by Guest Journey Stages: The AI Assessment is divided into key stages in the guest experience:

   • Pre-Booking: Determine the impact of automating responses to frequently asked questions (FAQs) across multiple channels and languages, reducing the burden on staff.

   • Booking: Evaluate how turning your website and social media into efficient AI-powered sales funnels could increase direct bookings.

   • Arrival: Explore the impact of automating check-ins, welcome messages, and loyalty program promotions to streamline the arrival process.

   • In-Stay: Assess how automating common guest requests (e.g., room service) and upselling campaigns could enhance guest experience and operational efficiency.

   • Departure: Evaluate the potential of automating check-outs and encouraging guest reviews to boost satisfaction and online reputation.

3. Select Your Expected Impact Level: For each question, select how impactful AI would be on a scale:

   • Highly Impactful
   • Moderately Impactful
   • Not Impactful

Your responses help create a customized AI assessment score, which is calculated to generate a tailored recommendation.

Understanding the AI Assessment Framework and Key Variables

The AI assessment is structured as a framework that considers specific operational and guest experience factors across five phases:

1. Pre-Booking – Answering FAQs

• Scenario: AI automation can handle up to 85% of common inquiries, like booking policies, check-in times, and amenities.
• AI Assessment Scale: High scores indicate that FAQ automation could significantly free up staff resources, especially for multilingual guest communications.

2. Booking – Increasing Direct Bookings

• Scenario: AI-powered solutions can guide website visitors through the booking process, turning your digital platforms into effective sales channels.
• AI Checklist Consideration: This assesses the potential revenue impact of increasing direct bookings by up to 5%, reducing reliance on OTAs.

3. Arrival – Welcome Messages, Digital Check-In, and Loyalty Programs

• Scenario: Automating check-ins and loyalty promotions enhances guest experience and alleviates front-desk workloads.
• AI Assessment Framework: Evaluates the potential for a 50% reduction in manual check-in processes, enabling a smoother arrival experience for guests.

4. In-Stay – In-House Assistance and Upsell Campaigns

• Scenario: Automated guest requests and personalized upsell offers (e.g., spa reservations) streamline service delivery and boost revenue.
• AI Assessment Scale: This phase assesses the impact on ancillary revenue and service efficiency, particularly in high-traffic hotels.

5. Departure – Check-Out and Guest Reviews

• Scenario: Automating check-out and post-stay reviews drives efficiency and encourages positive online feedback.
• Trustworthy AI Assessment List: An essential final step that gauges the effect of streamlined check-out experiences and post-stay engagement on guest satisfaction.

The AI Assessment Score: Personalized Results for Actionable Insights

At the end of the assessment, your responses are tallied to produce an AI assessment score that guides the recommendations. The final score falls into one of three categories:

1. High Priority for AI Integration: Indicates that AI has the potential for significant positive impact across your hotel operations.

   • Recommended Next Steps:
     • Conduct a detailed internal audit to identify high-impact AI integration points.
     • Schedule a demo with HiJiffy to explore customized AI solutions for your property.

2. Moderate Priority for AI Integration: Suggests that AI could improve certain operational areas, though with a moderate impact.

   • Recommended Next Steps:
     • Research industry case studies and identify initial areas for testing AI solutions, such as automating FAQ responses or enhancing direct booking conversion rates.

3. Low Priority for AI Integration: Suggests that while AI may have some benefits, it may not currently be a top priority.

   • Recommended Next Steps:
     • Begin with small, low-risk implementations like automated FAQs.
     • Monitor trends in hospitality AI and build familiarity with available tools and strategies.

Each action plan is tailored to the hotel’s readiness level, providing a roadmap for gradual AI adoption.

Why Use an AI Assessment Tool? Benefits of the AI Checklist and Framework

Using an AI assessment tool gives hoteliers a structured approach to understanding and prioritizing AI opportunities. Key benefits include:

• Data-Driven Decision-Making: The AI assessment framework evaluates specific operational areas, enabling informed decisions about where AI can bring the most value.
• Improved Efficiency: By understanding the impact on processes like check-ins and guest requests, hotels can identify where AI could save time and reduce staff workloads.
• Revenue Growth: The assessment helps pinpoint areas for increased direct bookings and upsell opportunities, directly contributing to revenue.
• Enhanced Guest Experience: With personalized recommendations, hotels can integrate AI in ways that streamline the guest journey, boosting satisfaction and loyalty.
• Risk Mitigation: A trustworthy AI assessment list helps identify manageable areas for initial AI implementation, allowing hotels to test and expand AI gradually.

Trustworthy AI Assessment for Hotels: A Tailored Solution by HiJiffy

HiJiffy’s AI Assessment Tool offers a trustworthy, scalable approach to evaluating AI potential. By following a step-by-step AI assessment questionnaire, hoteliers gain a realistic view of AI’s impact at each stage of the guest experience. This allows hotels to build an AI checklist that aligns with their unique needs, ensuring AI is implemented where it will have the greatest benefit.

Start your AI assessment today and discover your hotel’s potential for AI-powered transformation. With HiJiffy’s AI Assessment Tool, you can embark on a journey to a smarter, more efficient, and more guest-centric hospitality experience.