Must-have hotelier services and how to promote them using AI

Staying at a hotel isn’t just about having a comfy room to sleep in anymore. It’s the extra touches that make all the difference – like a friendly welcome, helpful concierge support, relaxing wellness facilities, and experiences that stick with you long after you leave.

Well-planned hotelier services make guests happy and keep them coming back. A satisfied guest is more likely to return and recommend your hotel to others, boosting loyalty and word-of-mouth referrals.

How can you showcase your hotel’s services without piling more work onto your team? That’s where AI comes in. With the right tools, you can promote your offerings automatically and efficiently, helping to boost your revenue while saving your staff valuable time.

Here’s a practical guide to the key hotelier services you should focus on and simple ways to promote them effectively.

• What is a hotelier service, and what can a hotel offer its guests?
• 7 essential hotelier services every hotel should offer
• How to highlight your hotelier services with AI?

What is a hotelier service, and what can a hotel offer its guests?

Hotel services cover everything beyond just providing a place to stay. They’re designed to meet guests’ needs and make their visit smooth, enjoyable, and memorable. From thoughtful extras to practical conveniences, these services help create a better experience for every traveller.

Each service has a clear purpose: to simplify the client’s life, enhance their stay, and give them another reason to choose (and recommend) your establishment.

What are the different types of hotel services?

The services you offer will depend on your hotel’s positioning and the type of guests you cater to. Here are the main categories you should keep in mind:

• Essential services: 24/7 reception, room cleaning, dining options (breakfast, room service)
  
  
• Comfort and well-being: Spa, swimming pool, gym, in-room massages.
  
  
• Practical and premium services: Airport transfers, concierge service, pet-friendly amenities.
  
  
• Business travel services: Meeting rooms, high-speed Wi-Fi, and professional equipment
  
  
• Technological innovations: Automated check-in and check-out, mobile keys, AI chatbot to handle real-time requests.

Why are these hotelier services essential?

In 2025, a hotel can no longer simply rely on selling rooms. Additional services are a major source of revenue, directly impacting the TRevPAR (Total Revenue per Available Room).

Travelers today want more than just a place to sleep – they’re looking for an experience worth spending on.

Offering the right mix of hotelier services helps you:

• Boost revenue through additional options like spa treatments, dining, and exclusive activities.
• Create a memorable stay that keeps guests coming back.
• Set your hotel apart from the competition.
  
  

What services should you prioritise to meet guest expectations and drive loyalty? Let’s break it down.

7 essential hotelier services every hotel should offer

To keep your guests happy and boost your revenue, certain services have become non-negotiable. Modern travellers have high expectations, and offering the right amenities can make all the difference when they’re picking a hotel.

Here are 7 essential services your property needs to attract attention and stay ahead:

1. Stress-free digital check-in

Offering online check-in and check-out lets guests skip the hassle and get straight to enjoying their stay – nobody wants to wait in line at the reception after a long trip. First impressions count, and this small change could mean big wins for your guest reviews.

2. Fast and reliable Wi-Fi

Wi-Fi isn’t a luxury anymore; it’s a basic expectation. Whether guests are working remotely or sharing their travel photos, they expect a secure and speedy connection in every corner of your hotel. No one raves about good Wi-Fi, but they’ll definitely notice if it’s bad.

3. Flexible room service

Room service isn’t just for high-end hotels. Guests want the freedom to order what they want, when they want it – whether it’s a late-night snack or a mid-morning breakfast. Offering a varied menu with local and healthy options not only keeps them happy but can also grow your revenue.

4. Easy access to wellness options

Wellness matters more than ever. You don’t need a spa to offer great experiences – think in-room massages, yoga classes, or partnerships with nearby wellness centres. These small extras can really influence a guest’s decision to book with you.

5. Concierge services that go the extra mile

Guests love having someone to book dinner reservations, arrange activities, or recommend local spots. A virtual concierge can offer this 24/7, without overloading your staff. It’s an easy way to personalise the experience and make sure every guest feels cared for.

6. Business-friendly features

‘Bleisure’ travellers – those mixing business with leisure – are on the rise. Offer co-working spaces, modern meeting rooms, and quick dining options to make your hotel the go-to choice for professionals.

7. Extras for families and pets

Travelling with kids or pets can be a challenge, so make it easier for guests by offering practical solutions like baby cots, kids’ menus, and play areas. Pet owners will appreciate thoughtful touches like welcome kits or pet-sitting services. These details create loyal guests who will keep coming back.

By focusing on these must-have services, you’ll not only meet today’s guest expectations but also build loyalty and drive more bookings.

How to highlight your hotelier services with AI?

Artificial intelligence is changing the way hotels connect with guests by simplifying communication and providing easy access to key information. With smart tools like HiJiffy, you can engage more travellers and grow your revenue. Here’s how it works.

1. Promote your hotel services with a smart chatbot

An AI chatbot allows you to showcase your services even before the customer makes a booking. It can:

• Display specific buttons to guide visitors to your various services and offers (spa, restaurant, activities, etc.).
• Respond instantly to travellers’ questions, 24/7.
• Provide direct links to book a table, a treatment, or any other service.
  
  

Success story: The La Butte hotel, a family-run gem in Brittany with two award-winning restaurants and a spa, has taken a practical approach to improving guest experiences. By adding dedicated buttons on its HiJiffy chatbot for “Our restaurants” and “Wellness,” guests can quickly access details and book a table or spa treatment with just one click. This simple change makes it easier for visitors to plan their stay while helping the hotel secure more bookings during the decision-making process.

2. Drive more sales from your hotelier services with personalised WhatsApp campaigns

Automated WhatsApp campaigns make it easy to promote your hotel services in a highly personalised and effective way:

• Send messages your guests actually want to see – tailored to their preferences and timed just right.
• Content designed specifically to match the style and personality of your business.
• Encourage your audience to take the next step with clear, easy-to-use buttons that guide their actions.
  

Example: La Butte implemented effective WhatsApp campaigns to encourage its guests to explore its services:

• An impressive open rate of 93%, far higher than the average 40% for marketing emails.
• Interactive buttons in messages, significantly increasing engagement.
• High click-through rates: 18% for the spa button, 14% for the restaurant and activity buttons.

The results speak for themselves: faster bookings and more upsells through instant, engaging communication. For hotel teams, managing campaigns has never been easier. The Campaigns Manager lets you create and run WhatsApp campaigns in just a few clicks – simple, efficient, and designed to save you time.

3. Make your hotel services stand out with widget campaigns

Grab your visitors’ attention the moment they land on your site. Widget campaigns use simple, strategic pop-ups to highlight your services and special offers, making it easy for customers to see what you’re all about.

Example: La Butte uses widget campaigns to promote a special menu at its restaurant, encouraging website visitors to book a table immediately.

Other hotels have seen spectacular results thanks to this tool, such as Élysée Val d’Europe Hotel:

• During its widget campaign with a spring offer, bookings increased by 3.5 times and revenue by 4 times compared to a period without the widget!

HiJiffy’s AI makes it easier to turn visitor interest into bookings, helping you boost revenue from your services.

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Offering a variety of hotelier services is a smart way to improve your guests’ stay and boost your revenue. But how you present them matters just as much. With AI, you can easily promote these services, giving your guests a smooth experience and driving more sales – without adding to your workload.

Want more people to discover your hotel services? Schedule a free demo today and see how our AI can help you stand out!