August 2021 – August 2022
Bahia Principe Hotels & Resorts generates €14M in direct bookings using HiJiffy's solution
€14M
in bookings
12,200+
reservations
500K
conversations
100%
automation
71%
CSAT score
Profile
Bahia Principe Hotels & Resorts is the hotel chain of Grupo Piñero, a prestigious Spanish family group present throughout the entire value chain of the vacation industry.
The company, managed entirely by the Piñero family, has three business units: Living Resort (which encompasses the Hotel, Residential and Golf activities), Travels and Services.
Challenges
Bahia Principe Hotels & Resorts were in search of a hotel tech solution to boost direct bookings without overwhelming their team. The goal was to alleviate the team from repetitive tasks while also facilitating the reduction of operational costs. Additionally, they looked for a solution that could automate tasks while upholding high customer service standards.
Solution
The AI-powered technology of HiJiffy was used to transform sales and guest communications at Bahia Principe. HiJiffy’s innovative solution delivers tailored real-time replies across different communication platforms in more than 130 languages.
Integrating HiJiffy’s conversational AI empowered the team to prioritise sales growth while ensuring guests receive immediate and 24/7 responses to their frequently asked questions.
Testimonial
“HiJiffy has been the solution to be able to continue delivering unique experiences to our guests through these challenging times. We were able to automate repetitive tasks and help our in-house team to focus on what’s most important for us, our guests. Today, HiJiffy is helping us increase our bookings and exceed our guest’s satisfaction.“
Roberto Martin
Digital Guest Experience Manager
Bahia Principe Hotels & Resorts
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